Brita Filter

Brita Filter System

The company that makes the Brita filter system dates back more than 44 years to 1966, when Heinz Hankammer, the founder of the Brita company was investigating the idea of optimising or make the best of ordinary tap water.


The history of Brita

At the time Brita was a German based company, named after the founder’s daughter and in 1968 it entered into an agreement with Oakland, California based American company of Clorox, Clorox agreed to licence and distribute the Brita filter system throughout America. The agreement between the two companies lasted more than thirty years and in 2005, Clorox bought the sole rights to the brand in North America.

Nowadays the Brita filter system is a world renowned product and the company has a base in the United Kingdom. Brita offers a wide range of products including the original Brita pitcher, jugs, kettles, water coolers and refrigerators and tap activated filtration systems. The Brita filter system is much the same in all its products in that it uses activated carbon that is impregnated with silver together with ion exchange resin to filter the water

In the UK the Brita filter system is incorporated into a kettle manufactured by Hinari. Over the years Brita have made it their business to partner with other manufacturers willing to incorporate the system into their products. Many people mistakenly think that the Brita filter system is designed to purify water but that is not the case. In many western countries, particularly the UK and many areas of the USA, water is purified at a central point and then distributed to domestic and commercial establishments.

Removing Sediments, chlorine and flouride

The Brita filter system is designed to be used with water that has already been purified but which suffers from mineral deposits as well as a less than pleasant odour and taste produced by the chlorine and fluoride that is used in making water fit to drink. The Brita filter system filters out sediments, makes the water softer, and reduces the amount of chlorine and fluoride deposits in ordinary tap water. The Brita Maxtra filters reduce both chlorine and lime scale even further than the classic filters do.

The original Brita filter system was perfected with the Brita pitcher, which is still on sale today. Brita make recommendations as to how much water a filter can deal with before it needs replacing. The filter needs to rest on the bottom of the pitcher to be effective and water should not be left in the pitcher for longer than 48 hours. The Brita filter system is also used in jugs, water bottles and kettles and while most people are satisfied with the improvement to the taste and odour of their drinking water, they are not keen on the fact that filters have to be replaced on a regular basis. Disposing of the filters from the system is extremely easy, you just return the used filter to your supplier and they send the cartridges back to Brita. Every part of the Brita filter system cartridges is recyclable and therefore environmentally friendly.